Sony XR50X90J BRAVIA XR Full Array LED 50" 4K Ultra HD HDR Google TV - 5 Yr Warranty

  • Brand: Sony
  • Product Code: XR50X90JU
  • Availability: In Stock
  • Was £1,249.00
  • £1,099.00


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The Sony Bravia XR50X90JU 50 Inch 4K Ultra HD HDR Full Array LED Smart TV has been packed with features to give you not only the picture quality but also incredible sound. This TV delivers the perfect home cinema experience from the comfort of your own home.

It is powered by Sony's Cognitive XR Processor which uses human perspective analysis to then optimise hundreds of thousands of elements in an instant. This means it is able to deliver stunning contrast and a picture which will feel deep, natural and real. This is combined with XR Contrast Pro technology which boosts every single pixel to deliver much more vibrant and life-like colours whilst also enhancing detail in both dark and light scenes. XR TRILUMINOS Pro technology produces a wider palette of colours with an enhanced range of hue and saturation to allow natural shades and precise detail on everything you watch.

The screen on this TV features 8 million pixels and is able to produce deep blacks, bright whites and seriously impressive colour, all within a blur-free image that is equally impressive from all angles it is looked at.

Having a TV which offers such an incredible picture is one thing but when you combine it with seriously good sound, you are left with the full package for your home. The X90J features Acoustic Surface Audio+ technology which means that sound comes directly from the centre of the screen with actuators behind the TV vibrating to create acoustics that feel as though they actually move with the picture. There is also the Dolby Atmos Sound which delivers surround sound which will fill your room for immersive audio realism. Combined with Dolby Vision, it produces a true cinematic experience straight to your living room.

Google TV gives easy access to your favourite content, services and compatible smart devices. Using the built-in mic, you can ask the Google Assistant to connect and communicate with other smart devices, without picking up the remote. You can also find the latest films and TV series on Netflix, Disney+, Prime Video, Apple TV, NOW TV and more. With over 6000 apps available, you can cast from your smart device with Apple Airplay and Google Chromecast built-in too.

Minimalist One Slate design with a seamless bezel edge embraces the screen in a single pane of glass that's naturally elegant and keeps you focused on the picture. It looks and sounds beautiful, whether on a stand or wall-mounted.

  • Cognitive Processor XR
  • XR LED Contrast Pro
  • XR TRILUMINOS Pro
  • Acoustic Surface Audio+
  • Smart Google TV

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