The most innovative technology in TV.
In contrast to LED TV technology that uses backlights, LG OLED screens pack SELF-LIT pixels which means they work independently to emit their own light. This allows for perfect black levels, outstanding colours, infinite contrasts and the sharpest details which ultimately uncover all the details in darker scenes.
α9 Gen3 AI Processor 4K
The most innovative TV experience
With deep learning algorithms, the newest and most powerful LG's α9 Gen3 Processor delivers the ultimate image and sound quality for the most exquisite viewing experience.
TV takes a leap forward
Transform your TV into a central hub with the intelligent ThinQ AI. LG ThinQ allows simple command and control your Home IoT ecosystem with natural voice recognition, there’s no remote needed. Also, with the Google Assistant and Amazon Alexa built-in, LG OLED TV makes life so much more convenient.
Dolby Vision IQ & Dolby Atmos
Enjoy professionally mastered visual and sound
Watch movies the way they should be – absolutely breathtaking. With Dolby Vision IQ, screen brightness, colour, and contrast are intelligently adjusted for content and lighting conditions. Dolby Atmos delivers three-dimensional immersive sound to make you feel as if you are right there inside the action.
Watch films as the director intended.
In addition to deep blacks, LG OLED TVs now feature the all-new FILMMAKER MODE™. This mode disables effects like motion smoothing, image sharpening and preserves the original vision of the director. It's easily activated through the TV menu, or by using the LG smart remote in-built voice control. We are proud that leading directors support this feature.
LG webOS smart platform: your favourite content all in one place
Enjoy all your favourite content from BBC iPlayer, Netflix, Disney+, Apple TV+ and LG Channels and more. The latest movies, TV shows and documentaries can also be accessed through voice command.
Your favourites, all in one place
Disney+ gives you full access to stream classics, binge on new Originals, or catch the latest movies. With Disney, Pixar, Marvel, Star Wars and more - there's something for everyone.
The Apple TV app
The home of Apple TV+ and much more
Original shows and movies from Apple TV+. Just the premium channels you want and thousands of movies to buy or rent. It’s personalised and expertly curated, so you’ll discover the best of what’s on. And it’s all in the Apple TV app.
ALLM and eARC
Smoother gameplay for the win
A higher frame rate, ALLM (Auto Low Latency Mode) and eARC (Enhanced Audio Return Channel) all meeting HDMI 2.1 specifications. These latest features allow fast-moving content in higher resolution and smooth, synchronized graphics. It's a more lifelike gaming experience.
Low Input Lag & Fast Response Time
Don't lag behind the competition
Dominate your way to victory with LG OLED TV. With a low input lag and fast 1ms response time, get ready to play in full-force with reduced blurring and added clarity.
More immersive HDR gaming
HGiG delivers HDR gaming graphics best matched with the performance levels of your TV. With LG OLED, play from a wide selection of games with the confidence in a TV that will show every game at its absolute best.
SELF-LIT pixels accurately display every detail from the action.
Only LG OLED SELF-LIT pixel technology prevents you from missing out on any detail of the action. In contrast to LED TV technology that uses backlights, LG OLED technology brings an impeccable viewing experience with smooth action display to fast-moving sports, all thanks to the new OLED Motion Pro and TruMotion features for additional image accuracy and precision.